When excited, swimmers become ignited. Excitement and the ignition that follows supplies the motivational fuel to survive and thrive in the demanding world of competitive swimming. Swimming excitement comes from various sources including positive performance results, stimulating practices, and inspirational coaches. All too often I encounter swimmers who lack excitement, and as a result, underperform in the pool. I totally believe that swimmers perform far better when their excitement levels and fitness levels are at par. With that in mind, coaches should do everything possible to ensure that swimmers’ excitement levels remain high throughout the season, particularly during the grueling months of winter.